22-05-08
Inspiration squared
Inna Smolina @ Avant Models (Russia)
Irina Denisova @ Avant Models (Russia)
We just couldn't decide who of Inna or Irina will be the one to be featured here and now. Was too hard to pick the right one for the right moment. By the way, can we really talk about a right moment in their case ? Rather about some kind of aesthetic at Avant Models that keeps strengthening day after day. Shooting after shooting and with each of their new models. There's no too obviously classic beauty, no ready-made beauty concept and no cliché in the kind of faces they're currently looking for and developing. Maybe a playful mix of all that plus something harder to describe. And the power of an efficient (yet still a bit mysterious and magical) styling for their test shots. First by Polina Zhuravlyeva (who shot most of them until now, including Inna's and Irina's) and soon the next series by Eugene Klement. We just love how the inspiration of the scouting is followed by the inspiration of the photographers.