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Fashion does it Better
23 juin 2008

Five aces in one hand

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Alla Zhihareva

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Anastasia Mukhina

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Maria Loginova

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Olga Reshetnyak

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Valentina Ruban

They are not four but five aces at LMA Models among the newest faces to reach their board. Five ones and each with her very own look but all with some strong potential. Once again, the very specific aesthetic at LMA helps a lot to be fully aware of it and highlights the features and qualities of each girl. It's still very simple, right to the point and very easy to remember. Immediately. That's how it works sometimes and many of the most successful agencies are very careful of the unique look (and strong identity) of both the models themselves and their own overall image. It means some precise styling on the pictures and a good sense of packaging. The example everyone has in mind is Supreme but recently many agencies worldwide have been working well on their image too. And managed to do it right. Think of One and Ford in NY, Elite in Paris, Avant in Moscow, Model Plus in Warsaw or Glamour in Prague. Many others here and there. Many that will probably come to it as well. And some younger agencies that went directly to it. Think of Fusion in NY and a couple of others you'd better not overlook. And LMA for sure, maybe as one of the most striking examples we already featured a few months ago (check out Agency of the Week #12). Now it was big time to introduce the next ones.

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