They've got their look
Three Stockholmsgruppen girls at IMG London. Seems every agency in the world wants some swedish vibe within their new faces board. Check out Julia Oliv @ Women NY, Sara and Patrisia @ Ford NY, Olivia and Lisa @ Viva (see just below) and the list goes on forever. It's more about an aggressive scouting approach and books filled with good tests and polas than a real swedish look. Agencies like Modellink, Stockholmsgruppen (featured as our agency of the week earlier this year) or Mikas clearly know how to promote their newer finds and we're almost sure there will be a couple more sweet Swedes appearing on the scene soon or later. We thought the three at IMG are probably the best example... three unique looks, three different kinds. It's not about the tall blonde, it's all about stunning faces.