Fashion does it Better

Aesthetic statements we can’t keep for ourselves alone, sharing pictures and thoughts, photographs and names, numbers, new faces and nonsenses.


Thanks Jules!


Jules Mordovets
@ IMG (Paris)

She's probably not the talk of the town and she might have never been. Never the new face of the moment but she never stops. Steadily. Sometimes it way better to do well without any buzz, without all the spotlights that makes one blind. She's shining bright in her very own way, brighter than many highly watched star. She's the eternal wildcard making her path out of the beaten tracks. Her FW 09-10 runway season proved once again from New York to Paris, including a little bit of Milan (not much but remarkable) and some stunning successes in Madrid while others were trying harder in London. If it still doesn't tell you much, let's start where it started. Rodarte. She might our best definition of what a Rodarte-girl should look like. Sculptural face and a slightly mischievous touch. Impish and womanly. Things are seriously starting to be very, very interesting is when you check where she walked in Paris. If you have to remember two names only (and it will be easy) these would be Chanel and Yves Saint Laurent. And she just looked like the perfect model for both collections. After this you might just want to add that she walked well for various shows (very different ones, radically different moods) like Marc by Marc Jacobs, Max Azria, Sportmax, Emporio Armani, Sharon Wauchob, Hussein Chalayan, Veronique Branquinho or Barbara Bui. Makes the perfect mix and an amazing season regardless of the point of view. Thanks Jules for posing and walking so well with this natural ease...


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