Casting at Next: Another way to swim

Kayla Travers, Thea Stratton and Molly Gunn @ Next (Milan)

No sand, no sea, no suntan. Another way to swim. Without suntanned skin and wet swimsuits, without these perennial summer nights atmosphere and summertime clichés. Another summer. In black and white, in a studio with a white background. Only the glossy hairdos and chequered shirts add a fancy note to the whole story. The rest is moody like our own summers. First days of full sun, first days of full heat; first days you can't even sleep correctly because the bedroom is too warm and the flies are singing till midnight.

This other way to conceive a summery editorial goes perfectly hand in hand with Next Models' own conception of classic beauty. Classic beauties with a modern twist. Like Kayla, perfect example of the laid-back lady, too cool for school yet reminding us every second that when we say classic we hear classy. Like Thea, telling us that London has way more to offer than ready-made english roses. Like Molly, a girl we featured last year and we'll feature next year. Swimming pools will never look the same again, swimming pools have no rules and this stunning pool was shot by the one and only Massimo Pamparana for Amica June 2009.