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Ginta Lapina @ Women

Sorry for the lack of updates, we were busy these last few days redesigning the future for us and for some others. Cool goal yet busy times. But don't imagine us cluttered in our office, windows closed like in a bunker, as we had an exhibition opening in between -- vernissage with homemade punch does it better. As things are starting to shape up right now and surprises are on their way, we thought it was time for a break and go back to basics. Like Ginta for Vogue Italia, not a classic yet but almost.

Ginta Lapina could be a cartoon hero or whatever gimmicky character, she's nothing else than a fantastic (gintastic) young woman full of obvious and more hidden charms. Have you ever talked to her or at least seen her talking in a video ? You may know then what we're talking about. Some girls shine or even outshine others, some girls radiates but there is nothing explosive in Ginta's cocktail, it's just poise and that's all what matters. Class. Classy model on her way to become a classic of the modeling world, building a career as you would put a milestone on your road. Mark the moment, mold your mind and set you eyes tuned for more.

We might have writtten it almost thousand times here, Ginta's career-pattern is our favorite. Slow and steady at the beginning, leaving room for a glowing future. Vogue Italia sounds welcome in this process and that's exactly what the latest issue brought us. Beautiful beauty story by Solve Sundsbo, mixing pastel pinks to preppy turquoise. Ginta could fit for an atmosphere recreating the golden age of Hollywood but it seems someone threw some post-modern bubble-gum in the storyboard: now you know timeless doesn't mean retro. But have we ever been modern at all ? That's another question and there won't be any attempt (or one in disguise) to answer. Let's just say contemporary -- Ginta the contemporary model in a contemporary fashion (beauty) story.

As we had Vogue in hands, it was totally impossible not to keep flipping through the whole issue and stumble across Addison's story. Sharing the spread but taking the cake, for real and her only-girl picture on first page could be the cherry on the top. Discovering this amazing presence in print raised a few more questions and push us to have a closer look at Addison latest steps. First one was something like "What, or for instance who, do you see when we say expensive ?" Then its natural following: "What/who when we say blossoming ? Any picture in mind, any name ready on your lips, any face in sight ?"

Addison Gill @ Chantale Nadeau

Right now, the only name and face we can think of, when we pronounce these words, is Addison Gill. We can think of the recent moves in her career as "out of her cocoon" or "spreading her wings". But no matter what way we would use to describe it, the transition that took place is worth wowing at it. We won't forget our first memories of her, when she debuted in Paris: very delicate, very fresh, youthful. She didn't lose any of those but managed to turn them into the basements of her evolution. Delicacy keeps being her main asset and she knows now how to use it in print too. Freshness and youth could remain her strength for one more decade if she decides to go on with modeling.

But what clearly caught our attention is her peculiar presence on the first page of the spread. Dark hair and dark red lipstick, jewellery and Vogue written in bright red, suggestions part of the mag and Greg Lotus photography. If the aesthetic diametrically differs from Ginta's story in the same issue, the concept could be quite close nonetheless. Even viscerally close as it uses the same idea of a gap between two worlds or two eras being filled with details proving they are actually closer to each other than anyone would imagine. Take for example the retro hairdos, vintage issues of Vogue then add dark lipstick and purple leather jackets. If you list the ingredients, the recipe sounds odd but if you see the results you can't not think it all makes sense.

Hence our interrogations towards modernity or rather modernism or mordernness. Shall we consider it as "the quality of being current or of the present" or shall we describe it as the undrecribable ? Are modernism, modernity and moderness concepts per se or just feelings ? When does it stop meaning contemporary to get fully conceptual ? Does recent history weigh in the way we see modernity or feel modern, does it affect our feeling of modernness and will of modernism ? Maybe the answers would be even more disappointing than the questions are disturbing. So, let's rather stick to our vision of timeless beauty instead of trying to find out. All pictures from Vogue Italia March 2010 by Diciassette(17) at thefashionspot.com.