Visuals
Viivi Kapanen @ Brand (Finland)
Deep analysis or short into ? Long and detailed portrait or quick
overview ? For the first question the answer would be short intro then
to the second we'd neither details nor overview. Just two polas to get
the point and it took us time to get that idea. Her book is strong and
sophisticated and we could have picked, very easily, a palette of
pictures to give an idea of what Viivi's talents are like. But we went
for another option, something more "visual" if this happens to make
sense.
So, a warm shade of blond, freckles and much expressive eyes. That
might be the big deal this afternoon. Something you can get at first
sight, something you don't have to explain in detail (even if it's hard
not to do it a little bit at least) to make relevant. Pictures that
speaks for themselves and by themselves as polaroids should always be.
Well, digitals if you're looking for precision. Now signed with FM in
London and Women in Milan, Viivi was on our radar since we first heard
of her but once again, Brand Model Management took the necessary time
to "build" the model in her. Precious work. For any of you (or many of
you ?) who would be frustrated to see two polas only and are hungry for
more and eager to see it, here is a link to her book, tailor-made by
Brand with handpicked pieces of her recent work.