We Hear Violins, You Know What It Means
At this stage it's not a show package anymore or a show-doc as we say in Paris, it's a symphony. From every point of view: the pace, the music, the visuals running in front of your eyes when you're watching this (not-so) short movie, literally stuck to your screen. Video packages are getting more and more popular these days and each agency might have its own version of the excercise, trying themselves at it with more or less success. IMG probably worked it out perfectly on one point at least: the way it pictures the agency, true to its image. In other words, it takes you a few seconds watching it to get the point: a cornucopia of new faces and an impression of clear and clean efficiency, where everything falls into place, in time. Shot and directed by Errikos Andreou this Summer, the video can be watched or rather read like a statement, even a premise but far from any kind of easy philosophical thoughts, today we'd just like to enjoy the violins and get a bit of this high energy radiating from what we hear and see.