Fashion does it Better

15-04-10

A Progressive Approach

Brings us back to Paris, last day before leaving and last meeting of the season. IMG is always on the top of our to-do-list when we're in town and development is always the heart of our conversations. Went through various topics around the main one and the most interesting part was certainly agencies blogs. What they do and what they should rather be. Communication rather promotion, staying true to the agency's aesthetic and vision. And guess what, that's exactly what IMG did a few weeks after we went back. Launching their... [Lire la suite]
Posté par petitou à 10:20 AM - Commentaires [0] - Permalien [#]
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26-02-10

Mum was Right!

Samantha Gradoville @ IMG (Milan) Remembered some teenage moments this morning when the idea of writing this piece first popped up. Parents telling you that they are right, sometimes at least. Example ten years ago (approximatively) was after watching a movie on TV with Reese Witherspoon and Mark Wahlberg -- the girl (Reese) dating a bad boy (Mark) who turned out to be a psycho and the girl's parents were right not to feel him at all then Mum telling you that you should listen to her more often. Great, doesn't make much sense,... [Lire la suite]
Posté par petitou à 04:57 PM - Commentaires [2] - Permalien [#]
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