Fashion does it Better


A Progressive Approach

Brings us back to Paris, last day before leaving and last meeting of the season. IMG is always on the top of our to-do-list when we're in town and development is always the heart of our conversations. Went through various topics around the main one and the most interesting part was certainly agencies blogs. What they do and what they should rather be. Communication rather promotion, staying true to the agency's aesthetic and vision. And guess what, that's exactly what IMG did a few weeks after we went back. Launching their... [Lire la suite]
Posté par petitou à 10:20 AM - Commentaires [0] - Permalien [#]
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Sharon is no proverbial beauty

          Sharon Kavjian @ IMG Yesterday, we talked a bit about the impact of a good words from the right persons. It's also true in Sharon's case. Jonathan Leder who shot the last three pictures was as clear as possible when he sent us his work. It was her second shoot ever and he was simply smitten by her potential. We guess it shows on the three above. When we asked IMG about her, the answer was almost the same. She could have left them absolutely speechless but it was an army of words to describe her... [Lire la suite]
Posté par petitou à 04:27 PM - Commentaires [1] - Permalien [#]
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