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Fashion does it Better
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1 janvier 2010

The Last Days of the First Decade

We love rock and roll. Music is already loud in the gallery, firecrackers outside too. People can't wait for midnight, we can't wait for Monday. New year is coming fast, new vibe is welcome. Our gallerist in chief is cooking the meal for tonight and we're cooking some surprises. For you, next year. Hold on, it's sooner than ever now. While waiting, we thought we should do a little list of the striking facts of 2009. Our striking facts, what caught our eyes and attention, what made our days and night during one year. Call them new trends or just high hopes for a near future but they are what they are - our reality, at least. Agencies, models, magazines... it was a random idea a few days ago only and it became what kept us alive during holidays that took too long for the workaholics we are.

Nikole_Ivanova
Nikole Ivanova @ 2B Models, Ford

DSC_1047
Elizaveta Vishnyakova @ Image Discovery

Oana_
Oana Timerman @ Mandarina

polaroid_camilla
Camilla @ Nisch

Stasya_
Stasya Izyumova @ Avant

Agencies. Or better talk about image, the keyword of the year when it comes to (more or less) new mother agencies. They are Nisch Management in Sweden, Image Discovery in Ukraine and, of course, Mandarina Models in Romania. Wether you consider them as major players already or rising stars in the business, their moves in 2009 were hard to overlook.
Nisch opened it's doors in Spring as a conceptual boutique located in Stockholm with a huge focus on image. Aesthetics pushed to the extremes from the way they take their polaroids to the kind of faces they sign. Successful on the boys side (unfortunately it's not our speciality), their women's board is growing day after day, adding girls with unusual and precious looks. Going out of the beaten tracks to find those who'll stand out from the crowd ? Perhaps the only way to survive when you're a swedish agent.
Image Discovery is the wild child of the ukrainian modeling scene. A fearless good eye covering the whole country to discover hidden jewels where they are and how they are (raw). It's not even a concept, it's a little revolution in the way it works. And results might be the best proof of its efficiency: who wasn't smitten by Elizaveta, Inni or Nastya ? 2009 was definitely about image... and discovery.
Last but not least and maybe the agency we cooperated most during the last six or seven months, Mandarina Models. Reinventing the role of the local mother agency, launcheing their models with the complete package. Not only good digitals and decent training. The skilled young ladies from Mandarina usually don't leave their home without having worked with A-list photographers (Lukas Dvorak, Jordan Doner and a couple talented local newcomers) and their polaroid-sheets are loaded with experimental shots cooked by the agency itself. But we agree, good development only comes second after scouting. Girls like Marina Serbul, Xenia Micsanchi, Alexandrina Turcan, Olga Savina or Oana Timerman (the list could go on and on) can testify the model-radar is definitely on at Mandarina. With precious newbies to come soon.
Special mentions to 2B Models in Riga for the quality of the Ford SMOW contest last November and to Avant Models in Moscow, most featured agency in 2008 who kept the results on the same good slope this year. Ranya confirmed, Stasya and Ursula caught our eyes and hearts while Sveta gets ready to go.

Lindsay_Wixon
Lindsey Wixson @ Marilyn

Romana
Romana Umrianova @ Elite BratislavaSupreme

jenny_sinkaberg
Jenny Sinkaberg
@ IMG

Nastasia_Ohl1
Nastasia Ohl @ DNA, Viva

Sedene
Sedene Blake @ NY Models

Yulia_Kosheleva1
Julia Kosheleva @ LMA, Women Direct, Women Milan

Hind_Sahli
Hind Sahli @ DNA

Lyndsey
Lyndsey Scott @ Click

Melodie_Dagault_
Melodie Dagault @ Marilyn NY, Elite Paris

Ludmilla
Ludmilla Dom Perignon @ Silent, d'Management

DSC09997
Valerija Kelava @ Next

Jacqueline
Jacquelyn Jablonski @ Ford

Janete_at_One
Janete Friedrich @ One

Faces. Models truth is our truth. Faces to remember are faces, in the most exact meaning of the word. We're certainly not talking about the so-called back-to-classic recession-look but about those who definitely stood out, daring to be different. Lindsay Wixson might be the first two words coming in mind and not only for opening Prada last September. Lindsay's best asset is her playful attitude on glossy paper and her true editorial abilities. Pouty lips (or moody pout) and sparkle in her eyes became a trademark right after her first polaroids were done at Marilyn New York. The rest is already history, sorry for being that epic.
Second model we couldn't not include in these review is Valerija Kelava. Next's wildcard of the season didn't only catch our own eyes, she did a flawless job on the runway booking the most precious shows in each city. Then came editorial quickly after and she clearly doesn't have to blush seeing her portfolio: Dazed & Confused is what we'd call the ultimate start in magazines.
French girls and french scouts are also in our personal limelight (and not only ours) this year. Everybody is aware of Elite's successful frenchies like Constance and Charlotte, everybody fell in love with Mathilde's impish looks backstage but we'd like to pay more attention to the outsiders. As always ? A litte bit, we're not going to change that much. Discovered by Johann Mapaga (the french scout with talent and vision) and already known as a favorite from Martin Margiela's castings, Ludmilla Dom Perignon has certainly already caught your eyes for her curly hair or hard-to-describe/hard-to-forget beauty type. Still too rare on runways, she already made some remarkable steps into the editorial world including a few pages of our beloved Amica.
After her debuts at Calvin Klein show last February, we read her name on every lips. Who ? Lyndsey Scott. Cute as button and graceful as a ballerina, she perfectly embodies the outsider who made in big in one click. Leaving us high hopes for her future and the future of faces in general. Strong, unique beauties are still in high demand and maybe higher than ever. Too rare not to care, too remarkable to be overlooked. Fashion may need its classic mold to make sure there are enough beautiful troopers on worldwide catwalks, the story takes another turn when it comes to print. Image and atmosphere still rule. Need to leave a mark ? They've got their stamp!

 

Ursula___FM
Ursula Konina @ FM, Avant

Marike_Le_Roux
Marike Le Roux @ Wilhelmina

anne_Sophie_Monrad
Anne Sophie Monrad @ Modelwerk, Ford

Elena_Ivanova
Elena Ivanova @ Just WM

Alisa
Alisa @ Ice

Big cities, big moves. Our favorites facts are maybe not the most obvious, though. Paris, New York, London and Milan... what went on that caught our attention in 2009 ? Too much to sum up of course but a couple of agencies really did smart moves blended with interesting ideas and clever concepts.
Just WM in Paris opened (wide) their doors and got a few remarkable successes on the most coveted runways in town. Think of Johanna Kneppers at Balenciaga or Elena Ivanova at Givenchy. And all their sweet newbies we featured this year. Put your helmet on, it's not about to stop rocking.
London saw a few nice moves as well, Elite opened and TESS brought a new concept to the table while Independent closed its model departement. But our favorite fact from the other side of the Channel is definitely FM's revamping. New team, new vibe and lots of new faces. Polaroids galore this fall was among our unforgettable model-moment of the year with several favorites like Kinga, Svetlana, Sadie, Laila and, of course, Ursula who made her debuts at Christopher Kane.
Another town, another revamping. Milan was quite quiet but Ice's new face (and new faces) captured our attention. Huge efforts on scouting and aesthetic paid, both on the image and in real life with Alisa's debuts on the runway.
Still loving a revamped version of an agency with Wilhelmina's new direction. Once again, facts are speaking for themselves when girls like Keke Lindgard or Marike Le Roux walked every major show they could. But as aesthetic has always the biggest place for us, the creativity used by the new team to enhance their polaroids and packages appeared as remarkable as their girls' tremendous results on the runway. Another agency in New York we would really not forget today is Ford. From the Ford Does It Better feature in September to unforgettable memories in Riga last month, from Jacquelyn's season to Anne-Sophie's future.
And as we're talking about Anne-Sophie, would be too bad not to drop a line on Modelwerk in Hamburg. To keep it on the most positive not, let's just say intensive blogging and relentless scouting remain a winning formula for an agency who does both mother agent and representation.

Editorials. Let's the pictures talk and let's the music play. It's a bit late to discuss the whole topic from January to December but we guess our selection speaks for itself better than we would have done. All-time favorites still on tracks, new wunderkinds making their first steps and loads of thrilling visuals. Our heads are going to explode soon with the loud music, endless flow of words and photographic frenzy. Goodbye Mixte (see you in heaven, one day ?) and welcome to all these new photographers who joined our favorite-list this year. Billy Kid, Jonathan Waiter, Jessie Craig, Yorick Nubé, Gilbert François, Bradford Gregory, Natalie Berezina, Christine Gatchalian, Karl Rothenberger, Robert Nethery, Emir Eralp, Alexandre Brunet, Kristiina Wilson (both with a sublime new site) and others joining Chadwick Tyler, Eric Guillemain, Maxim Repin, Jonathan Leder and Co. among our beloved inspirations. Thanks to all of them who made our visual dreams become our visual reality. Could daydreaming turn into a wise strategy for the future ? Let's see. Race to the oysters now. Well, no oysters actually. Just shrimps, shells and smoked salmon. And fake champagne if anyone cares. See you next year.

48030582 December_2009_Russian_Vogue_photo_Terry_Tsiolis_stylist_Simon_Robbins_Alexa_Yudina_Women_Management_New_York_City_Blog
48033182 Sophie
Ginta_Lapina Vogue_Paris
Alek_Alexeyeva2 eniko01
thriller sims03a
39852637 anja_rubik_by_ellen_von_unwerth_5
mariemaud kinga
Camille_Leroy_Dazed___Confused Jenny_Sinkaberg
emma_summerton__imogen_morris_clarke Marloes_Horst_
Melodie 48034423
Martina_Correa_ Viktoriya_Sasonkina
mariemaud Edita_V
Italian_Vogue_May_2009_photo_Craig_McDean_stylist_Edward_Enninful_model_Jourdan_Dunn_Women_Management_New_York_Blog_1 Hanna
mariemaud Ataui
Jamie Natalie_Keyser
Emma_Karlsson evelina_mambetova
Yulia_Kharlapanova Luize_Salmgrieze
Mina_Cvetkovic Chadwick_Tyler

Well, we're already next year now... celebrated too much yesterday night and failed to put the post online before midnight. As we're found guilty of being late, we added our editorial inspirations from 2009. The girls, the aesthetics, the moods. Everything that had a little influence at least on our way to see modeling in general and fashion photography in particular. After the ingredients involved in the processes, it was more than relevant to add a few lines and even more a few pictures to illustrate the results. Where we want the girls we believe in to go, what we consider as pages of portolio to be proud of and to remember. Milestones in a career, moments. Theirs and ours. Happy 2010 to all our friends, readers and partners. Have a good rest and be back on Monday!

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Commentaires
C
Le bonheur ne se vend pas au marché... c'est un produit fait maison! ;)<br /> Soyez heureux, toi et ta famille, en cette nouvelle année 2010!<br /> <br /> bisous<br /> <br /> Casa
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P
Thank FDIB for offering us a firework to welcome the new decade.<br /> <br /> A lot of ideas and a pattern of trends to be found in theses pics. Very much of our times.
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C
Gorgeous post, darling! Exquisite selections on both the models and the editorials!<br /> <br /> xoxox,<br /> CC
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