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Veerle @ Bloom (The Netherlands)

We could talk about faces but somehow strategies offer more opportunity to write and discuss. And everytime we drop a line on Bloom Management, the young Dutch boutique, a few words on the strategy behind the agency is the very best part. You've got to read it when we first featured Daphne and had another slice of the story when came the two posts we did on Rosanne. And key-word remainds the same: precision. Miles away from randomness in management you could find in bigger firms (and unfortunately not only the huge factories can be random these days), Bloom's point is to handle the image of each of their models in the most precise way ever. Relying on the model's forces and flaws to refine the portrait they want to shocase. Daphne's extreme features, Rosanne's scar and atypical beauty type and now... Veerle.

The awkwardness of the beginner can be the most charming thing if handled the right way. Being a little shy and stiff in front of the camera is being natural somehow and better do your first pictures with your heart and soul than trying hard to copy what others did before. That's the point with Veerle's pictures right now, what you see is probably the most accurate vision of what a model should look like at this stage of her career. And kudos again to Bloom Management (and photographer Katrien Franken) to highlight it instead of hiding it behind fake effects. Bringing up the truth about a 5'9 tall newcomer needs guts and instinct, doing it with good pictures needs genius and that's just the point right now. See polaroids here.