Tu seras toujours Mon Léon

 
 
 
 
Yulia Leontieva @ Silent (Paris), Storm (London), Marilyn (NY), Why Not (Milan)

Mags and musics, pages and pitches. That's the way the afternoon went away (already). Started by chance while buying that infamous salmon sandwich for lunch and turned into one of the biggest topic of the year so far. The Editorial Evening. Magazine galore at FDIB and Yulia Leontieva in Lula. Partly because of Yulia in Lula, actually. True to herself -- shy, playful, impish, flirtatious and all of them at the same moment, Yulia proved again that her editorial skills are extremely precious. Neither overwhelming nor even astonishing but subtle, geniune and subtle. Soft power, anyone ? In Lula's very own style, shot by Daniel King and styled by Ben Sturgill (brilliantly entitled Upon the My-O-My because you're so sweet and lovely, girl it's true -- love love love long titles), it also has Leontieva's very own stamp as we said earlier in this post. And while the woman on the radio keeps singing "t'es plus mon Léon" or "j'aurai ta peau, Léon" we keep feeling exactly the opposite. Getting Leontieva under our skin.