A Wind of Change

5 janvier 2011

Arizona Muse @ Next

Was like two years ago... wait, was exactly two years ago. When we first noticed Arizona Muse, as new face from Next NY. Blonde with brows, right at the tiny border between high fashion and high end commercial. Tiny that didn't look that tiny back then but got thinner and thinner since. It might be one of the reasons behind Arizona's recent breakthrough (think Prada and Yves Saint Laurent campaigns plus Vogue Italia's most recent cover). Might be but not only, we firmly believe the model herself stands behind that successful moment. The look and the right touch of attitude to work it out. Different from the usual flow of teenagers invading the catwalks every season or in other words: ready to win. It's no matter of potential, it's now and going on. And this should be a sign (or even a signal) to everyone involved in modeling. The era of teenie-queenies is fading away and that's pretty much a good evolution. More maturity means more power means more lasting power. Here the proof in picture with a preview from Vogue UK February 2011 by Josh Olins (check out the video of the shoot on Vogue's website).